Maxence Ballande

Maxence Ballande

Senior Product Manager
Paris, France

About

Senior Product Manager with 5+ years of experience building and scaling marketplace products. From architecting a marketplace from scratch as first employee at Petch — reaching €150k GMV/month — to leading high-traffic product squads at Rakuten (10M+ monthly visitors), I combine strategic thinking with a strong technical background. Passionate about data-driven product decisions, A/B testing at scale, and AI-native prototyping.

Work Experience

Product Manager
Rakuten
Feb. 2024 – Present 1 yr 3 mos · Paris, France
  • Strategic PDP Redesign: Spearheading the end-to-end redesign and technical migration of the Product Detail Page (PDP) for 10M+ monthly visitors; managing UI/UX and delivery within legacy code constraints.
  • Conversion Optimization: Leading the "Product & E-shop experience" squad to optimize the purchase funnel for a high-traffic marketplace, driving incremental GMV growth across all product categories.
  • Data-Driven Iteration: Executing complex A/B testing strategies at scale; leveraging Amplitude and Piano Analytics to analyse user behaviour and drive product decisions.
  • Affiliate & Tracking Expert: Overseeing internal and partner-led affiliate integrations; ensuring 100% tracking compliance and data accuracy for 30k+ monthly affiliate conversions.
Amplitude Piano Analytics A/B Testing GTM Affiliate Agile
Product Manager
NeoXam
Jul. 2023 – Jan. 2024 7 mos · Paris, France
  • Squad Management: Co-led dual developers' squads (Support & Product) in an Agile environment, optimizing delivery through RACI frameworks and streamlined sprint ceremonies.
  • Roadmap Execution: Managed and prioritized backlogs for international B2B solutions, ensuring alignment between stakeholder requirements and technical feasibility.
  • AI Innovation: Spearheaded an AI-powered video translation project, significantly increasing product accessibility and reach for global clients.
Jira Agile / Scrum B2B AI Roadmap
Product Manager — First Employee
Petch
Sept. 2019 – Feb. 2023 3 yrs 6 mos · Paris, France
  • Marketplace Architecture: Architected the end-to-end marketplace infrastructure (Order, Seller, and Revenue micro-services), scaling GMV to €150k/month.
  • Subscription Engine: Built and launched a pet food subscription model from the ground up, reaching €100k MRR in less than 6 months.
  • API & Integrations: Led the Petch API project to seamlessly integrate third-party suppliers, e-commerce merchants, and logistics providers.
  • Growth & Conversion: Optimized the customer activation funnel, achieving a sustainable conversion rate of 4.5%.
Ruby on Rails API Marketplace Subscription Growth Micro-services

Education

Full-Stack Developer Bootcamp
Le Wagon
Jul. – Aug. 2019 · Paris, France
9-week intensive coding bootcamp — Ruby on Rails, HTML/CSS, JavaScript, SQL, Git.
Ruby on Rails HTML/CSS JavaScript SQL Git
Master in Corporate Finance
NEOMA Business School
Sept. 2016 – Jun. 2019 · Reims, France
Grande École — specialisation in Corporate Finance.
Corporate Finance Strategy Management

Skills

Product & Analytics
Jira Notion Amplitude A/B Testing GA4 GTM SQL Tracking & Tagging
Technical Ecosystem
HTML / CSS JavaScript Ruby on Rails Git Supabase Vercel Cloudflare Strapi
AI-Native Prototyping
Claude Code Cursor Lovable v0
Methods & Soft Skills
Agile / Scrum Product Strategy Backlog Management Stakeholder Mgmt Growth Hacking
Expert Advanced Intermediate

Languages

🇫🇷 French Native
🇬🇧 English Fluent
🇪🇸 Spanish Professional